What are Photography and Video

Photography and Video are equipment that is necessary to capture scenes and document any moments in a high-quality definition. Photography is the process of capturing lights with a camera to form images and create visual content. Whereas videography is for creating video content that contains moving scenes and sound with video cameras and audio equipment. Along with the two main equipment, production accessories such as lighting, tripod, external microphone, etc are necessary to create professional video or shots. 

Photography and Videography can be easily executed with smartphones in this era. However, the quality of smartphones could not replace the quality of professional cameras alongside the support of production equipment. There are endless reasons for the need for professional photography and videography. The common ones are for wedding shoots, business advertisements, film production, etc. 

Some common photography and video equipment rentals available in the market are as below:

Cameras

Professional cameras must have durability and utility. They must be durable with long-lasting parts and materials. It should also be simple to use and provide immediate access to all adjustments. A professional camera must have the functions of shutter speed, exposure mode, ISO, colour balance, and quality. 

Video Cameras 

A professional video camera is a higher-end device for producing moving images to create what we know as films.

Lenses 

Lenses are tools that can bring light to a fixed focal point for the camera. The lens helps to direct light to the digital sensor of the camera. 

Production Equipment 

Production equipment consists of a wide range of production accessories that helps to support the cameras or video cameras. It includes the lighting, tripod, external microphone, and more. They are necessary as they make a difference to the quality of the image and video. While some pieces of production equipment like audio cables are necessary, other pieces like the tripod are just additional add-ons to improve the professionalism of the shoot.